When’s the Best Time to Invest in a New Mattress?

It’s a fact.  Some people always get the best mattress deals, while the rest of us stare at full-price tags in disbelief. It’s not mojo—it’s timing.

Mattresses are one of those investments we don’t make often, but when we do, we want it to be perfect. Take it from me – your mattress should be comfortable, long-lasting, and, yes—affordable.

I’ve been following the mattress market trends for a while now (sleep blogs, newsletters, sale alerts—yes, I’m that person), and one thing is clear: the best deal is all about the right moment.

In this blog, I’ll walk you through the best months, can’t-miss US sale events, and seasonal price drops when top mattress brands go big on discounts.

The goal? To help you save smart—so you can invest in quality sleep without spending a fortune.

Plan your mattress purchase like a pro by checking our price tracking tool here – When Is the Best Time to Buy a Mattress?

Let me now decode the calendar of sleep savings—together.

Why Price Tracking Can Be Your ‘Secret Weapon’

Ever added a mattress to your cart, only to come back a week later and see the price drop? That little sting of regret is exactly why price tracking is such a game-changer.

When you’re buying something as important (and pricey) as a mattress, staying one step ahead can lead to serious savings.

Here’s how tracking prices works in your favor.

1. Spot the Best Deal, Not Just a Deal

Not all discounts are created equal.

By tracking prices over time, you’ll learn to spot the difference between a small markdown and a great deal. Brands often rotate between different offers—and sometimes, the best sale isn’t the one with the biggest banner.

2. Avoid the Regret – Beat the Rush

Major sales like Black Friday, Labor Day, or Presidents’ Day come with massive traffic—and, let’s be honest, limited stock. By watching the price trends beforehand, you’ll be ready to pounce the minute the price dips—before your dream mattress sells out.

3. Stay Informed on Flash Sales

Some mattress brands love surprise flash sales. Price tracking tools and alerts keep you in the loop so you never miss an unexpected markdown.

4. It Helps You Budget Better

When you know what a mattress usually costs and when it typically drops in price, you can plan your purchase—and your finances—smartly. It’s like putting your money where the mattress is (literally)!

Psst… Did You Know?

At SmartMattressBuy, we’ve made this super easy for you. Our Best Time to Buy a Mattress page includes real-time price tracking, interactive graphs, and historical trends—so you can visualize price drops and make your move at just the right time.

What a Good Mattress Does

Let’s face it—we often underestimate how deeply a mattress impacts our lives. But here’s the truth: a good mattress doesn’t just help you sleep better; it transforms your day, your mood, and even your long-term health.

Here’s what a quality mattress does for you,

• Promotes Restorative Sleep – It supports your spine’s natural curve, helps your muscles relax, and minimizes tossing and turning—giving you deeper sleep cycles.
• Reduces Pain and Pressure Points – Especially if it’s memory foam or a hybrid mattress, it cushions sensitive areas like shoulders, hips, and lower back, reducing chronic pain.
• Boosts Mental Health – When you sleep well, you wake up in a better mood, with improved focus and emotional balance.
• Improves Posture & Alignment – Proper support ensures your body doesn’t sink or twist, preventing long-term posture problems.
• Prevents Motion Transfer – For couples, this is big—good mattresses isolate movement, so you’re not waking up every time your partner rolls over.
• Regulates Temperature – Newer designs use cooling tech and breathable materials to prevent overheating during the night.

A good mattress doesn’t just cradle your body—it stabilizes your sleep health.

Mattress Sales Calendar | Seasonal Deals

I get it—sleep feels like a luxury nowadays. With our busy lives and achy backs, finding a good mattress is a need – it can (literally) make the difference between powering through or dragging down the day.

So, in case you’re casually browsing for a sleep or mattress upgrade, I’m here to help you time your purchase just right.

I’ve highlighted notable mattress brands that have historically offered significant deals on sales events throughout the year.

Best Deals of the Season

If you’re seeking a new mattress on a budget, you first need to lock down the best seasonal offers.

Let me first outline the prime times of the year when mattress deals are at their peak so you can get the best value for your money.

1. New Year’s Day (January 1st)

As the calendar flips, many mattress brands roll out enticing discounts to kickstart the year. It’s an opportune moment to snag a deal, especially as companies aim to clear out inventory in anticipation of new models. ​

2. Presidents’ Day (Third Monday in February)

This holiday is renowned for substantial mattress sales. Retailers often extend promotions throughout the three-day weekend, making it a prime time to invest in quality sleep. ​

3. Spring Product Launches (April/May)

Spring is when many brands unveil new mattress models. To make room for these arrivals, older versions often see significant price reductions.

4. Memorial Day (Last Monday in May)

Marking the unofficial start of summer, Memorial Day sales are abundant in the mattress world. Discounts often begin a week prior and extend through the holiday weekend.

5. Independence Day (July 4th)

Celebrate freedom with mid-year mattress sales. Promotions can start in mid-June and linger into mid-July, offering ample time to find your perfect match. ​

6. Amazon Prime Day (Mid-July)

This is sure to catch your attention. Exclusive to Prime members, this event offers limited-time deals across various products, including mattresses. It’s a fleeting opportunity, so keep your eyes peeled. ​

7. Labor Day (First Monday in September)

As summer winds down, Labor Day sales heat up. Coupled with back-to-school promotions, it’s an excellent period to find deals, especially for students gearing up for dorm life. ​

8. Veterans Day (November 11th)

With the year nearing its end, brands may offer discounts to clear out inventory before introducing new models, making it a strategic time to purchase. ​

9. Black Friday & Cyber Monday (Late November)

These back-to-back shopping extravaganzas are synonymous with deep discounts. Whether you prefer in-store chaos or online convenience, both days present opportunities to save big on mattresses. ​

10. Christmas and Year-End Clearance (December)

As the year concludes, retailers aim to meet sales targets and clear out stock, leading to potential last-minute deals.​

Table – Year Round Mattress Brands Offerings

Editor Crib Note – Specific deals and participating brands can vary each year. It’s advisable to check with individual mattress companies or trusted retailers for the most current promotions during these sales events.

Maximize Your Savings | Mattress Shopping Tips

1. Tip 1 – Stay Updated

Subscribe to newsletters from your favorite mattress brands to receive timely notifications about upcoming sales and exclusive promotions.​

Follow Our Mattress News Page

At SmartMattressBuy, we make shopping easier. Our Mattress News Page is updated daily with the latest promotions, price drops, and exclusive offers across top mattress brands in the U.S.

2. Tip 2 – Compare Prices

Don’t settle for the first deal you see.

Use comparison tools, compare mattresses and read mattress reviews to ensure you’re getting both quality and value.​

3. Tip 3 – Understand Policies

Familiarize yourself with return policies, trial periods, and warranties.

A great deal isn’t just about price—it’s about peace of mind.​

4. Tip 4 – Consider Bundles

I’m talking of mattress bundles. Some retailers offer package deals, including pillows, bed frames, or bedding accessories. These bundles can enhance your sleep experience and provide additional savings.​

Smart Take!

– Timing Is Everything

Investing in a mattress is investing in your well-being.

If there’s one thing I’ve learned—buying a mattress is an investment, not just a purchase. And with the right timing, you can grab a luxury sleep setup at competitive pricing.

Whether it’s Presidents’ Day in February, Labor Day in September, or Black Friday & Cyber Monday in November, mattress brands across the U.S. roll out their best deals during these peak windows.

Some even offer discounts across multiple sale events throughout the year.

We’ve got you covered with real-time price tracking and interactive graphs over at our Best Time to Buy a Mattress page.

Stay One Step Ahead.

Keep informed. Save smart. Sleep better.